The Hollywood sign. Photo: Stefani Reynolds/ AFP via Getty Images
Although Latinos and other people of color are avid moviegoers, they are deeply underrepresented on-screen, two recent reports show.
The big picture: The first year of the pandemic ravaged the movie industry, with a 72% drop in ticket sales, but research shows that Latino, Black and Asian Americans helped keep it afloat.
By the numbers: Latinos, who make up 19% of the population, accounted for 29% of movie tickets sold in 2020, according to a study by the Motion Picture Association (MPA).
Zoom out: The data also shows that people of color often go watch movies on opening weekend, helping drive movie ticket sales up during a crucial time, says Ana-Christina Ramón, co-author of the Hollywood Diversity Report.
The bottom line: "The Latino audience really sees going to the movies as an important … and very affordable form of entertainment" for the entire family, Ramón says.
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